Shahrukh Khan : The Brand SRK

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          Shahrukh Khan : The Brand SRK



While the other business entrepreneurs use cinema - cricket stars for performing their brands, all in all Shahrukh Khan himself is a brand and also registered as SRK. Spending time for business after busy schedule of cinema sets, as far as a Bollywood Mega Star is concerned, is not a small thing. Yet, he is owner of Red chillies, IPL, Kidzania etc. He is a Promoter, Brand ambassador, icon and Brand also. 

In bollywood, stars are rarely stepped into the business world. Among the rares ones, the succeeded ones are very very rare.Yet, Shahrukh's growth is surprising for even traditional business tycoons.The answer for the people who ask about the secret of his business growth is in his own words....." I will deliver passion and quality. Else take your money back."

In every surveys and reports, Shahrukh tops the brand value. He is the biggest brand ambassador in India for last 20 years. According to the report published by global valuation  and corporate finance advisory firm Duff & Phelps, Brand SRK has value amounting to $131Million. He is the only celebrity whose brand valuation is more than A $100 million. Second spot has gained by cricketer Virat Kohli with the valuation of $92 million.

Not only in India, Shahrukh khan also endorses International Product and global brand ambassador of various product like Tag Heuer. Shahrukh khan known as SRK in international media because of his Brand SRK.  

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